I developed a unified social media identity for Action Network that delivers speed, consistency, and high-impact visuals across every platform. The system includes template packages that allow content creators to build their own graphics in minutes, custom stat graphics for milestones, trends, and big moments, and campaign packages for tentpole events
Template Package
I designed a complete library of social media templates that blends high production value with brand consistency — while remaining simple enough for anyone to use. With less than 30 minutes of training, non-designers could create polished, on-brand graphics for daily content needs, from headlines and lists to event coverage and breaking news.
Custom Stat Graphics
Beyond the templates, I produced a series of custom stat graphics to highlight key numbers, records, and trends in sports. Each design leveraged brand styling to tell the story behind the stats, adding visual impact to major milestones and timely narratives.
Campaign Packages
For high-profile events like Super Bowl 59, I developed complete campaign packages to ensure every touchpoint — from odds graphics to in-game updates — carried a cohesive, instantly recognizable look. These packages included multiple content types optimized for various formats, all built to drive engagement during peak moments.